We are Market Access Experts and Consultants specialising in global launch strategy for BioTech and Pharmaceutical companies.
Various published reports indicate that since 2004, between 36-50% of pharmaceutical product launches have failed to meet expectations from the perspective of sales or revenue.
Reports also found a proportion of those products that missed expectations at launch continued to miss expectations into years two and three.
One of the three most common reasons for missing expectations is due to limited market access e.g.
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